Meet the team

Joe Cooper – Founder

A love of the outdoors and huge interest in fitness and well being has led to a desire to create opportunities for folk of all abilities to get fitter, physically and mentally, by exploring our great outdoors through activity. This, after several years working in the fitness industry at the time, led to the creation of OutFit Personal Fitness in 2007.

From a very early age, I was to be found outside climbing, walking, running, competing and exploring through a range of activities. A particular memory of a walk up to Cadair Berwyn with Dad, was a real eye opener as to the natural beauty to be found in this country –  all there on the doorstep and ready to be explored. Poucher’s Welsh Peaks book, was my guide on early explorations and it’s all gone on from there. All of the Welsh Hewitt’s (2000 footers) have been visited, and dozens of Walking, Running and Cycling challenges, both at home and abroad have been negotiated (not without the odd failure) and it’s created an individual that is determined to pass all of this experience on, with the knowledge of the benefits that are to be enjoyed. Add to these experiences a wealth of Outdoor and Fitness Qualifications gained, since graduating from University in 2003 and here is someone who is well placed to EDUCATE, ENTHUSE and INSPIRE you to bigger, better experiences in our great outdoors!

As Joe says ‘ Whoever you are, whatever your goal, get out there and enjoy the view.’


George Manley – Run and Walk Guide

I have been enjoying Joe’s HillFit sessions for over 18 months now, and find them a great way of pushing myself physically, in a really friendly environment. I’m really happy to be helping out with the activities, using my experience and expertise. I discovered the Great Outdoors in the mid-eighties and have been a passionate and active rock and winter mountaineer/climber ever since, with a career which started over 35 years ago as an illustrator in the creative industries, I have combined both outdoor instruction and creative work for the last 25 years. This has led me to travel and work extensively in the British Mountains enjoying the Welsh, Scottish and English Crags, as well as climbing widely in Europe, travelling to the French & SwissAlps, Pyrenees, Dolomites, Slovenia, Norway and Iceland and further afield to the Greater Ranges of the Himalaya ( India & Nepal )Kenya, and Jordon.
During this time I have proceeded to gain professional Mountain Instructor qualifications, obtaining these during the late 80s and early 90s. Over the years I have gained experience both with adults and young people working on a range of adventurous outdoor activities, leading expeditions through to climbing & mountaineering courses.
I’m am currently working with the rescue services on their technical field guides and with Schools delivering a variety of outdoor activities, from climbing, mountain/hill walking to expedition organizer & assessor/supervisor of the Duke of Edinburgh’s Award.
I have also been associated expeditions further afield, leading overseas expeditions to Nepal, Africa, Jordon and Iceland,
including with their associated pre-expedition training, and I’m currently involved in helping to organize safety cover on mountain challenge events in Snowdonia. I look forward to seeing you out there on one of Joe’s courses!




Our guides David Say and Becky Nokes, will be introducing themselves here very soon!